Faktore wat winsgewende groei in klein en mediumgrootte sakeondernemings beïnvloed
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Verhoeven, Charlotte Emelda
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University of the Free State
Abstract
Showing abstract in English
English: The existence of a small business sector presents certain advantages to economic
households. The continued existence of the small business sector will, however, only be
secured if small businesses grow profitably. It seems that profitable growth is the exception
and when it occurs, growth is uncontrolled or the results thereof is negative. The question
is therefore: Why do some businesses grow profitably and others not? According to this
study, profitable growth is rooted in a combination of factors. The purpose of this study was
to determine to what extent the entrepreneur, opportunity and resources contribute to
profitable growth in a small business enterprise.
A two-fold investigation, consisting of a literature study and empirical research, was
conducted. Section A consists of Chapters 2 to 5, and covers the theoretical discussion of
profitable growth and the three factors influencing profitable growth, namely the
entrepreneur, opportunity and resources. Section B includes the empirical results and
conclusions of the study.
Profitable growth is regarded as the real increase in profitability and turnover in relation to
each other over the long term. Profitable growth leads to wealth increase which is the
justification for the existence of businesses. Profitable growth will only occur if
entrepreneurs identify sound opportunities and overcome financial and management
problems due to the growth process.
Sound opportunities can be classified as follows: the organisation has the ability to exploit
the opportunity; the duration of the opportunity is long enough to recover investment; a real
demand for the product exists; products differ from those of the competitor's; little
competition and substitute products exist; low bargaining power of customers and suppliers
and entry barriers can be overcome. A competitive advantage ensures profitable growth.
Small businesses can obtain a competitive advantage through strategy differentiation. A
growth strategy that can be used to adapt to the changing environment is intensive growth,
with specific reference to product and market innovation.
Management problems that entrepreneurs experience as a result of growth are leadership
dilemmas; poor long term focus; poor communication; increased uncertainty amongst
workers; forming of subgroups in the organisation; poor human resource management; increased stress for the entrepreneur; increase in rigidity and a change in organisation's
culture. Added to the aforementioned, the entrepreneur's own role has to change as well.
The entrepreneur also plays a crucial role in the development of organisational structures,
entrepreneurial teams and organisational cultures.
Small businesses usually experience shortages in capital. One of the main results of growth
is cash flow problems which increases the shortages in capital. To prevent financial
problems, cash flow can be monitored by means of cashflow statements, cashflow ratio's
and by determining an affordable growth rate by using the percentage of sales model and the
Boston-model. Entrepreneurs are forced to use external financing to finance growth
although the generation of own funds for growth is the most desirable. The financing of
growth in small businesses, however, often takes place by means of debt.
The literature study is followed by an empirical study that consisted of four phases, namely
the definition of the target population, compilation of the questionnaire, completion of the
investigation and the processing of the data. Structured data collection, namely personal
interviews by means of a questionnaire was used to obtain information from the sample
(profitable, growing, small and medium sized businesses in Bloemfontein). After that data
was analyzed by means of cross tabulation and variance analyses.
It is clear from the empirical investigation that profitable growth is an attainable objective
for small businesses. Profitable growth is anchored in identifying and exploiting of sound
opportunities and the overcoming of management and resource problems stemming from
the growth process. The potential for profitable growth does exist for small and medium
sized businesses in different markets, trades and circumstances.
Description
Dissertation (M.P.L. (Business Administration))--University of the Orange Free State, 1997