Social media marketing versus traditional marketing in the South African motor industry

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GroblerE.pdf (2.55 MB)
Date
2014
Authors
Grobler, Elizna
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Journal ISSN
Volume Title
Publisher
University of the Free State
Abstract
Abstract not available
Description
Dissertation (MBA (Business Management))--University of the Free State, 2014
Keywords
Motor industry -- South Africa -- Marketing, Internet marketing, Social media -- Marketing, Marketing
Citation
URI
http://hdl.handle.net/11660/2262
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Masters Degrees (Business Management)