Social media marketing versus traditional marketing in the South African motor industry

Files

GroblerE.pdf (2.55 MB)

Date

Authors

Grobler, Elizna

Publisher

University of the Free State

Abstract

Abstract not available

Description

Dissertation (MBA (Business Management))--University of the Free State, 2014

Keywords

Motor industry -- South Africa -- Marketing, Internet marketing, Social media -- Marketing, Marketing

URI

http://hdl.handle.net/11660/2262

Collections

All Electronic Theses and Dissertations
Masters Degrees (Business Management)