The impact of the entry of national retailers into townships on South African spaza shops in Bloemfontein

Simple item page
dc.contributor.advisorCoetzee, J.en_ZA
dc.contributor.authorMasisi, Gosiame Moanacoen_ZA
dc.date.accessioned2023-09-29T12:08:41Z
dc.date.available2023-09-29T12:08:41Z
dc.date.issued2020en_ZA
dc.descriptionDissertation (MBA (Business Administration))--University of the Free State, 2020en_ZA
dc.description.abstractPurpose: The primary objective of this research was to investigate the impact of the entry of national retailers into the Bochabela, Bloemanda, Freedom Square, Grassland, Heidedal, Joe Slovo, Namibia Phahameng, and Rocklands locations on South African-owned spaza shops in Bloemfontein. Methodology: The research methodology was positivist in nature and used a quantitative method design with a survey research strategy using a 5-point Likert scale questionnaire. A simple random sampling strategy was used, and the study respondents comprised 104 spaza shop owners. The online questionnaire was distributed to all respondents using the online questionnaire. Findings: The main results confirm that spaza shops near shopping malls are more likely to be negatively impacted than those in outlying areas. In a competitive market, spaza shops are vulnerable to prices. Very few of the spaza shops have adopted business strategies in response to their larger competitor. Conclusion: Local spaza shop owners therefore need to implement measurable competitive strategies to improve competitiveness in the retail industry.en_ZA
dc.description.abstractother_ZA
dc.identifier.urihttp://hdl.handle.net/11660/12258
dc.language.isoenen_ZA
dc.publisherUniversity of the Free Stateen_ZA
dc.rights.holderUniversity of the Free Stateen_ZA
dc.subjectnational retailersen_ZA
dc.subjectspaza shopen_ZA
dc.subjectsustainable competitive advantageen_ZA
dc.subjectcompetition strategiesen_ZA
dc.subjectsmall businessen_ZA
dc.subjectshopping mallen_ZA
dc.titleThe impact of the entry of national retailers into townships on South African spaza shops in Bloemfonteinen_ZA
dc.typeDissertationen_ZA
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
MasisiGM.pdf
Size:
1.29 MB
Format:
Adobe Portable Document Format
Description:
Download
Collections
All Electronic Theses and Dissertations
Masters Degrees (University of the Free State: Business School)