Research Articles (English)
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Academic writing in Blackboard: a computer-mediated discourse analytic perspective
(University of the Free State, 2012)English: This article reports on how text-based synchronous and asynchronous modes of communication in Blackboard were employed at tertiary level to encourage students to share their perceptions of academic writing and ... -
Signposting the inferencing route: a relevance theoretic analysis of intertextuality and metaphors in print advertisements
(University of the Free State, 2013)English: This article reports an analysis of the manner in which copywriters use direct and indirect product claims to guide consumers’ interpretations of metaphors in print advertisements. The analysis utilises a relevance ... -
“Oh, now I get it ...”: comic dupe irony in print advertising
(University of the Free State, 2013)English:Advertising texts are typically designed to engage audiences in the process of meaning construction. This article conducts a relevance theoretic analysis of a sample of print advertisements that employ a specific ... -
Lingual primitives and critical discourse analysis: a case of gender ideology in Cosmopolitan
(University of the Free State, 2013)English: This article investigates the utility of combining critical discourse analysis with the framework of lingual primitives advanced by Weideman (2011), in a critical analysis of gender ideology in the women’s lifestyle ... -
Raising awareness of classroom constructs: an application of Kelly’s repertory grid technique
(University of the Free State, 2011)English: This article argues that Kelly’s repertory grid technique allows prospective teachers and their trainers to gain critical-reflective depth when they respond to statistically computed relationships between the ...
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