AA 2006 Supplementum 2

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http://hdl.handle.net/11660/9673

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Browsing AA 2006 Supplementum 2 by Subject "Dutch"

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    Language variation in the media of the Low Countries
    (University of the Free State, 2006) Schramme, Annick
    English: Language policy is an essential part of national movements. This paper will demonstrate that the Flemish public broadcasting company has played an important role in the process of nation-building, through its use and dissemination of Standard Dutch. On the one hand, the public broadcaster wished to promote the Dutch language and culture. On the other, Standard Dutch was essentially imported from the Netherlands. The current flexibility in the media vis-à-vis the use of Standard Dutch reflects the changing role of the public broadcaster in general. In a competitive media context, entertainment has become more important, at the expense of the educational role of the public broadcaster. The analysis of this evolution is based on research into the personal archive of Johan Fleerackers, who for 12 years (1965-1977) was the chief advisor of several Flemish ministers of culture.
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    Playing with language in a media-promoted standardisation context: public broadcasting and adolescent linguistic practices in Flanders
    (University of the Free State, 2006) Jaspers, Jurgen; Meeuwis, Michael
    English: It is illustrated how the Flemish Belgian public broadcasting corporation intensifies an already marked project of linguistic standardisation, explicitly identifying substandard language use as sloppy. This standardising ambition can be said to backfire, however, when one observes the language games of a group of adolescents at school. For the latter, the traditional focus on Standard Dutch has made this variety available for play and masquerade. The broadcasting corporation’s renewed standardisation attempts therefore only seem to harm its own mission, marking substandard varieties as available for relief, enjoyment, and less status freighted interaction.