Student recruitment in private nursing education institutions in South Africa

Nurses form the cornerstone in achieving the millennium goals of the WHO with regard to health care. However, 57 countries worldwide are facing a severe health workforce crisis. Various solutions have been proposed to address the nursing staff shortage. One of the aspects that has been greatly neglected in South African research, however, is the initial recruitment of nursing students. Despite the critical importance of recruiting the best possible students for nursing education and training, very few private Nursing Education Institutions (NEIs) have a specific recruitment plan geared towards student recruitment. There is considerable evidence in the literature that some NEIs lack strategic planning for the recruitment of their students and that they do not always include all relevant stakeholders when initiating a recruitment drive. This study deals with the development of an action plan to aid with the recruitment of nursing students for private NEIs in South Africa. This study was structured around an adapted version of the process-planning model, as originally described by Zuber-Skerritt in 2002. Originally, a qualitative design with some quantitative enhancement was used. It was characterised by a descriptive, exploratory, and contextual focus. Three researcher-developed survey-questionnaires were used. During the last round of questionnaires, a quantitative approach, with qualitative enhancement was used. Final data analysis was done with the assistance of the SPSS software program. This study concluded with a generic action plan that was validated by experts in the field of student recruitment.