Key success factors of managing the Robertson Wine Festival

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dc.contributor.authorMarais, Michelle
dc.contributor.authorSaayman, Melville
dc.date.accessioned2016-06-13T10:02:58Z
dc.date.available2016-06-13T10:02:58Z
dc.date.issued2011
dc.description.abstractEnglish: The Robertson Wine Festival is one of South Africa’s largest wine festivals. The uniqueness of this wine festival is that it takes place on an existing wine route and 48 wine farms actively participate. This article presents the results of a survey conducted during the festival in June 2009, when visitors to the festival completed 450 questionnaires. The article aims to identify the key success factors of managing a wine festival. A factor analysis was used to analyse the data. The results identified seven key success factors that managers must consider when organising a successful wine festival.en_ZA
dc.description.abstractAfrikaans: Die Robertson Wynfees is een van Suid-Afrika se grootste wynfeeste. Die uniekheid van hierdie wynfees is dat dit op ’n reeds bestaande wynroete plaasvind waar 48 wynplase aktief deelneem. Die doel van die artikel is om die sleutel suksesfaktore te identifiseer wat belangrik is wanneer ’n wynfees bestuur word. ’n Vraelysopname is gedurende die fees in Junie 2009 gedoen, waar besoekers aan die wynfees 450 vraelyste voltooi het. ’n Faktoranalise is gebruik om die data te analiseer. Resultate toon dat bestuurders sewe sukses sleutelfaktore in ag moet neem wanneer ’n wynfees suksesvol georganiseer word.af
dc.description.versionPublisher's versionen_ZA
dc.identifier.citationMarais, M., & Saayman, M. (2011). Key success factors of managing the Robertson Wine Festival. Acta Academica, 43(1), 146-166.en_ZA
dc.identifier.issn2415-0479 (online)
dc.identifier.issn0587-2405 (print)
dc.identifier.urihttp://hdl.handle.net/11660/2812
dc.language.isoenen_ZA
dc.publisherUniversity of the Free Stateen_ZA
dc.rights.holderUniversity of the Free Stateen_ZA
dc.subjectManagementen_ZA
dc.subjectRobertson Wine Festival in South Africaen_ZA
dc.subjectSuccess factorsen_ZA
dc.titleKey success factors of managing the Robertson Wine Festivalen_ZA
dc.typeArticleen_ZA
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AA 2011 Volume 43 Issue 1