Guidelines for developing social media policies within institutions of higher learning

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dc.contributor.advisorCrous, M. J.
dc.contributor.authorGrobler, Danie
dc.date.accessioned2015-08-17T12:08:17Z
dc.date.available2015-08-17T12:08:17Z
dc.date.issued2014-11
dc.description.abstractThe growth and significance of social media especially with institution of higher learning have brought many new opportunities for marketing, interacting and communicating with all stakeholders. Unfortunately with the many opportunities and advantages that social media brings it also brings along many disadvantages and risks. Institutions of higher learning need to have social media policies in place to protect the institution as well as the employees and the students from the risks of social media. The problem is the lack of guidelines to assist in the development of social media policies. This dissertation aims to propose guidelines that can be used by institutions of higher learning when developing social media policies. This was done through a qualitative research methodology in a semi-structured interview where after a thematic analysis was used to decode the data. The findings first explored the various advantages as well as disadvantages and risks of social media. The findings further explore how social media policies can help to maximise the advantages of social media while at the same time mitigate the risks and disadvantages of social media. The last chapter proposed social media policy guidelines that can be used by institution of higher learning to develop social media policies.en_ZA
dc.identifier.urihttp://hdl.handle.net/11660/887
dc.language.isoenen_ZA
dc.publisherUniversity of the Free Stateen_ZA
dc.rights.holderUniversity of the Free Stateen_ZA
dc.subjectSocial Mediaen_ZA
dc.subjectPoliciesen_ZA
dc.subjectGuidelinesen_ZA
dc.subjectAdvantagesen_ZA
dc.subjectDisadvantages and risken_ZA
dc.subjectEducation, Higher -- Social aspectsen_ZA
dc.subjectOnline social networksen_ZA
dc.subjectRisk perceptionen_ZA
dc.subjectComputer networks -- Security measuresen_ZA
dc.subjectDissertation (MBA (Business Administration))--University of the Free State, 2014en_ZA
dc.titleGuidelines for developing social media policies within institutions of higher learningen_ZA
dc.typeDissertationen_ZA
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