A successful local economic development-urban renewal initiative: a case study of the Mandela Bay Development Agency

English: Despite the urgent need for local economic development in South Africa, Local Economic Development (LED) as area of professional endeavour/activity has largely failed to live up to this need. In this article, an alternative approach to local economic development, which involved a ‘bottom-up’ approach to urban renewal is explored. The urban renewal work of the Mandela Bay Development Agency (MBDA) in the Nelson Mandela Bay Metropolitan Municipality is used as a case study of a ‘successful example of an LED-initiative’. By taking into account the needs of the customer (or local community), a respect for difference, a conscious drive to ensure participation of, and benefit for all affected parties, keeping the eye on the ball, a desire to learn and innovate, and a pragmatic action-orientation, the MBDA achieved success in its local economic development initiatives. The value of this article lies in the experience of lessons learned, the overall understanding of urban planning, and the necessity for urban planning to respond to the local economy of a particular city.