In search of the Daily Sun's recipe for success
| dc.contributor.author | Froneman, J. D. | |
| dc.date.accessioned | 2018-03-06T07:22:31Z | |
| dc.date.available | 2018-03-06T07:22:31Z | |
| dc.date.issued | 2006 | |
| dc.description.abstract | One of the most significant media events of the past decade has been the founding of the Daily Sun, a tabloid aimed at the low-income black market. This newspaper has become the nation's best-selling daily within a year. Through a qualitative analysis of the newspaper, it was found that it concentrates on soccer, sex, horror, personal tragedies and traditional African beliefs (including witchcraft). However, the Daily Sun is not a tabloid in the British Sun tradition: it does not publish pin-up pictures of girls or celebrity scandals. It also carries substantial news and columns which can be described as self-help or “developmental”. The Daily Sun has thus, to some extent, adapted the tabloid genre, which in the past has been equated with one-dimensional scandal journalism. It is argued that although aspects of the Daily Sun may not live up to the ethical expectations of traditional Western journalism, its success in reaching a new market of readers who did not read a newspaper previously must be acknowledged. As such it has created a new public sphere where a section of the population has found a place where some exchange of information and views can take place. | en_ZA |
| dc.description.version | Publisher's version | en_ZA |
| dc.identifier.citation | Froneman, J. D. (2006). In search of the Daily Sun's recipe for success. Communitas, 11, 21-35. | en_ZA |
| dc.identifier.issn | 1023-0556 (print) | |
| dc.identifier.issn | 2415-0525 (online) | |
| dc.identifier.uri | http://hdl.handle.net/11660/7928 | |
| dc.language.iso | en | en_ZA |
| dc.publisher | Department of Communication Science, University of the Free State | en_ZA |
| dc.rights.holder | Department of Communication Science, University of the Free State | en_ZA |
| dc.subject | Daily Sun | en_ZA |
| dc.subject | Newspaper | en_ZA |
| dc.subject | Black market | en_ZA |
| dc.subject | Tabloid journalism | en_ZA |
| dc.subject | Low literacy readers | en_ZA |
| dc.title | In search of the Daily Sun's recipe for success | en_ZA |
| dc.type | Article | en_ZA |