Expenditure-based segmentation of tourists to the Kruger National Park
| dc.contributor.author | Saayman, Melville | |
| dc.contributor.author | Van der Merwe, Peet | |
| dc.contributor.author | Pienaar, Jaco | |
| dc.date.accessioned | 2018-04-10T08:37:10Z | |
| dc.date.available | 2018-04-10T08:37:10Z | |
| dc.date.issued | 2009 | |
| dc.description.abstract | English: Although expenditure-based segmentation is a popular method, it has never previously been applied in the study of national parks in South Africa. The advantage of this method is that one can distinguish between different levels of expenditure markets. This article aims to apply expenditure-based segmentation of tourists to the Kruger National Park in South Africa. Only tourists per definition formed part of this study, excluding day visitors. Tourist surveys were conducted between 2001 and 2007, yielding 2904 completed questionnaires. | en_ZA |
| dc.description.abstract | Afrikaans: Alhoewel segmentering op grond van bestedingspatrone ’n gewilde metode is, is dit nog nooit voorheen toegepas in die studie van nasionale parke in Suid-Afrika nie. Die voordeel van hierdie metode is dat dit onderskeiding tussen verskillende vlakke van bestedingsmarkte moontlik maak. Die doel van hierdie artikel is daarom om bestedingsgebaseerde segmentering van toeriste toe te pas op die Kruger Nasionale Park in Suid-Afrika. Slegs toeriste per definisie het deel gevorm van hierdie studie, en dagbesoekers is uitgesluit. Toeristepeilings is tussen 2001 en 2007 onderneem en het 2904 voltooide vraelyste opgelewer. | en_ZA |
| dc.description.version | Publisher's version | en_ZA |
| dc.identifier.citation | Saayman, M., Van der Merwe, P., & Pienaar, J. (2009). Expenditure-based segmentation of tourists to the Kruger National Park. Acta Academica, 41(3), 107-127. | en_ZA |
| dc.identifier.issn | 0587-2405 (print) | |
| dc.identifier.issn | 2415-0479 (online) | |
| dc.identifier.uri | http://hdl.handle.net/11660/8170 | |
| dc.language.iso | en | en_ZA |
| dc.publisher | University of the Free State | en_ZA |
| dc.rights.holder | University of the Free State | en_ZA |
| dc.subject | National parks, South Africa | en_ZA |
| dc.subject | Expenditure markets | en_ZA |
| dc.subject | Expenditure-based segmentation | en_ZA |
| dc.subject | Tourists | en_ZA |
| dc.subject | Kruger National Park | en_ZA |
| dc.subject | Tourist surveys | en_ZA |
| dc.title | Expenditure-based segmentation of tourists to the Kruger National Park | en_ZA |
| dc.type | Article | en_ZA |