Different salves for different sores: international research remedies for a South African communication context
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Date
2011
Authors
Greeff, W. J.
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Communication Science, University of the Free State
Abstract
A fact so widely accepted as to be considered common sense is that communication is
influenced by the context in which it functions. It is for this reason that there is no single
communication-related measurement scale suitable for all circumstances (Le Roux
2008: 264; Devlin 2003: 27). Yet, communication researchers continually make use of
existing communication research methods in order to strengthen reliability and validity
in research and to standardise measurement instruments for comparability of results. In
most cases, these methods originate in the international arena. Le Roux (2008)
proposed methods for adapting Communication Satisfaction and Relationship scales to
the South African, third-world context specifically for use within the mining industry of
South Africa. This article reports on a study testing Le Roux's (2008) adapted versions
alongside those of the original questionnaires at the Gautrain project. The study
confirmed Le Roux's adaptations, and adds additional recommendations for the
distribution and administering of internationally generated questionnaires within the
mining and construction industry of South Africa specifically, and the third-world
context in general.
Description
Keywords
Communication, Measurement, Standardisation
Citation
Greeff, W. J. (2011). Different salves for different sores: International research remedies for a South African communication context. Communitas, 16, 113-129.