Selling HIV/AIDS prevention: a case of mixed messages

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dc.contributor.authorFrancis, Dennis
dc.contributor.authorRimensberger, Nicole
dc.date.accessioned2017-09-04T10:22:18Z
dc.date.available2017-09-04T10:22:18Z
dc.date.issued2005
dc.description.abstractEnglish: This paper reports on a content analysis of three youth magazines, undertaken in order to establish whether the messages of loveLifeare diluted, contradicted or reinforced by such examples of popular youth culture. SL, Blunt and Ymag were sampled over a period of six months (July-December 2003) in an attempt to identify and analyse the content and perceptions that these magazines convey to their readers. The relationship between the message content of the three magazines and the core values of loveLife’s educational campaigns is then explored.:en_ZA
dc.description.abstractAfrikaans: Deur middel van ’n inhoudsanalise van drie tydskrifte wat gerig is op die jeug, stel hierdie artikel ondersoek in na die moontlikheid dat die boodskappe van loveLife afgewater, weerspreek of versterk word deur hierdie stortvloed van populêre jeugkultuur. Ons kyk na SL, Blunt en Ymag as ’n steekproef van die populêre jeugkultuur oor ’n tydperk van ses maande (Julie-Desember 2003) en probeer om die inhoud wat hierdie tydskrifte aan hulle lesers oordra, te identifiseer en te analiseer. Ons verken dan die verhouding tussen die kommunikatiewe inhoud van die drie tydskrifte en die kernwaardes wat loveLife se opvoedkundige veldtogte onderlê.af
dc.description.versionPublisher's versionen_ZA
dc.identifier.citationFrancis, D., & Rimensberger, N. (2005). Selling HIV/AIDS prevention: a case of mixed messages. Acta Academica, 37(3), 86-105.en_ZA
dc.identifier.issn0587-2405 (print)
dc.identifier.issn2415-0479 (online)
dc.identifier.urihttp://hdl.handle.net/11660/6741
dc.language.isoenen_ZA
dc.publisherUniversity of the Free Stateen_ZA
dc.rights.holderUniversity of the Free Stateen_ZA
dc.subjectHIV/AIDSen_ZA
dc.subjectHIV infectionen_ZA
dc.subjectSexual behaviouren_ZA
dc.subjectHIV/AIDS informationen_ZA
dc.titleSelling HIV/AIDS prevention: a case of mixed messagesen_ZA
dc.typeArticleen_ZA
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AA 2005 Volume 37 Issue 3