Selling HIV/AIDS prevention: a case of mixed messages
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Abstract
English
This paper reports on a content analysis of three youth magazines, undertaken in order to establish whether the messages of loveLifeare diluted, contradicted or reinforced by such examples of popular youth culture. SL, Blunt and Ymag were sampled over a period of six months (July-December 2003) in an attempt to identify and analyse the content and perceptions that these magazines convey to their readers. The relationship between the message content of the three magazines and the core values of loveLife’s educational campaigns is then explored.:
Keywords
English
HIV/AIDS HIV infection Sexual behaviour HIV/AIDS information
Record information
Authors
Francis, Dennis
Rimensberger, Nicole
Publisher
University of the Free State