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dc.contributor.authorKnoesen, Brent
dc.contributor.authorTruter, Ilse
dc.contributor.authorStroud, Louise
dc.date.accessioned2018-04-09T09:16:02Z
dc.date.available2018-04-09T09:16:02Z
dc.date.issued2009
dc.identifier.citationKnoesen, B., Truter, I., & Stroud, L. (2009). Awareness of the potential risks of printed pharmaceutical advertisements. Acta Academica, 41(4), 74-91.en_ZA
dc.identifier.issn0587-2405 (print)
dc.identifier.issn2415-0479 (online)
dc.identifier.urihttp://hdl.handle.net/11660/8149
dc.description.abstractEnglish: This article investigates consumer perceptions in the Nelson Mandela Metropole regarding printed advertisements of pharmaceutical products in order to identify potential risks. A focus group discussed various topics regarding pharmaceutical advertising. Thematic analysis was used as investigative tool. It was established that these advertisements evoke various desires, often contain irrelevant and false information that can lead to misinterpretation, and also often contain unintelligible jargon. Participants believed that photographs and pictures enhance the attractiveness and credibility of products. It was concluded that printed pharmaceutical advertisements present potential risks if misunderstood and/or misinterpreted.en_ZA
dc.description.abstractAfrikaans: Hierdie artikel ondersoek verbruikers in die Nelson Mandela Metropool se persepsies jeens gedrukte advertensies van farmaseutiese produkte ten einde potensiële risiko’s te identifiseer. ’n Fokusgroep het verskeie onderwerpe ten opsigte van farmaseutiese advertensies bespreek. Tematiese analise is gebruik in die ondersoek. Daar is vasgestel dat farmaseutiese advertensies hunkeringe kan aanwakker, onnodige en vals inligting dikwels tot waninterpretasie kan lei, en soms onverstaanbare taal bevat. Verder word daar geglo dat foto’s en prente die aantreklikheid en geloofwaardigheid kan verbeter. Die gevolgtrekking was dat gedrukte farmaseutiese advertensies potensiële risiko’s vir verbruikers kan inhou.en_ZA
dc.language.isoenen_ZA
dc.publisherUniversity of the Free Stateen_ZA
dc.subjectAdvertisementsen_ZA
dc.subjectPharmaceutical productsen_ZA
dc.subjectPotential risksen_ZA
dc.subjectPharmaceutical advertisementsen_ZA
dc.titleAwareness of the potential risks of printed pharmaceutical advertisementsen_ZA
dc.typeArticleen_ZA
dc.description.versionPublisher's versionen_ZA
dc.rights.holderUniversity of the Free Stateen_ZA


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