Communication in the management of change: applications to the private an public sector
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Date
2002
Authors
Grobler, Anske F.
Puth, Gustav
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Free State
Abstract
Change is now widely accepted as an inevitable consequence of
modem management. As such, practitioners from various disciplines
are required to take responsibility for the management of change and
its resultant transitions. In most organisational contexts, the nature
and dynamics of instituting change and leading transitions are very
similar. This article discusses the causes of change in a volatile global
and local environment, explains the difference between change,
transition, and transformation, and explores facts about change and
people's reactions to it. The eight common mistakes in change
management are deliberated upon and their solutions are given. After
various challenges for initiating change have been formulated, some
guidelines for the role of communication in the management of
change are provided.
Description
Keywords
Change management, Communication
Citation
Grobler, A. F., & Gustav, P. (2002). Communication in the management of change: applications to the private an public sector. Communitas, 7, 1-29.