Communication in the management of change: applications to the private an public sector

dc.contributor.authorGrobler, Anske F.
dc.contributor.authorPuth, Gustav
dc.date.accessioned2019-07-12T06:12:19Z
dc.date.available2019-07-12T06:12:19Z
dc.date.issued2002
dc.description.abstractChange is now widely accepted as an inevitable consequence of modem management. As such, practitioners from various disciplines are required to take responsibility for the management of change and its resultant transitions. In most organisational contexts, the nature and dynamics of instituting change and leading transitions are very similar. This article discusses the causes of change in a volatile global and local environment, explains the difference between change, transition, and transformation, and explores facts about change and people's reactions to it. The eight common mistakes in change management are deliberated upon and their solutions are given. After various challenges for initiating change have been formulated, some guidelines for the role of communication in the management of change are provided.en_ZA
dc.description.versionPublisher's versionen_ZA
dc.identifier.citationGrobler, A. F., & Gustav, P. (2002). Communication in the management of change: applications to the private an public sector. Communitas, 7, 1-29.en_ZA
dc.identifier.issn1023-0556 (print)
dc.identifier.issn2415-0525 (online)
dc.identifier.urihttp://hdl.handle.net/11660/10089
dc.language.isoenen_ZA
dc.publisherUniversity of the Free Stateen_ZA
dc.rights.holderUniversity of the Free Stateen_ZA
dc.subjectChange managementen_ZA
dc.subjectCommunicationen_ZA
dc.titleCommunication in the management of change: applications to the private an public sectoren_ZA
dc.typeArticleen_ZA
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