Research Articles (Library and Information Services)

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Browsing Research Articles (Library and Information Services) by Subject "Library marketing and advocacy"

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    Libraries breaking barriers through TikTok: enhancing access and visibility
    (Library Hi Tech News, 2022-03-14) Mashiyane, Dina Mokgadi
    Purpose: The purpose of this study is to ascertain the usage of TikTok by libraries in enhancing access and visibility of services, facilities and resources. Design/methodology/approach: This is a review paper of literature related to the usage of TikTok in libraries. Findings: The literature revealed that TikTok is being used mostly for library marketing and advocacy. Though there is scant literature on TikTok for information literacy, this platform is being used for teaching and learning purposes. Originality/value: This is a welcome contribution to the utilization of TikTok for enhancing library services and reaching out to users beyond the library walls.