(University of the Free State, 2009) Saayman, Melville; Van der Merwe, Peet; Pienaar, Jaco
English: Although expenditure-based segmentation is a popular method, it has never
previously been applied in the study of national parks in South Africa. The advantage
of this method is that one can distinguish between different levels of expenditure
markets. This article aims to apply expenditure-based segmentation of tourists to
the Kruger National Park in South Africa. Only tourists per definition formed part
of this study, excluding day visitors. Tourist surveys were conducted between 2001
and 2007, yielding 2904 completed questionnaires.