COM 2007 Volume 12

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http://hdl.handle.net/11660/7241

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Browsing COM 2007 Volume 12 by Subject "Intercultural business communication"

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    interventions for diversity management in a new company - lessons from KwaZulu Natal
    (Department of Communication Science, University of the Free State, 2007) Mersham, Gary
    This article explores a South African/Australian corporate joint venture whose corporate culture is bi-national, multiracial and multi-ethnic in character, synthesising a variety of elements including modern first world corporate culture, traditional cultures, and the emerging culture of the “new” South Africa. It is based on a project carried out for Ticor SA, a mineral sands mining and processing facility, sixty percent owned by Kumba Resources Ltd, a publicly listed South African company, and forty percent owned by Ticor Ltd, a publicly listed Australian company and manager of the project. This study employs a case study / participant observer methodology and a theoretical methodology. The author was actively involved in the strategic planning and workshop interventions.