interventions for diversity management in a new company - lessons from KwaZulu Natal
Abstract
English
This article explores a South African/Australian corporate joint venture whose
corporate culture is bi-national, multiracial and multi-ethnic in character, synthesising
a variety of elements including modern first world corporate culture, traditional
cultures, and the emerging culture of the “new” South Africa. It is based on a project
carried out for Ticor SA, a mineral sands mining and processing facility, sixty percent
owned by Kumba Resources Ltd, a publicly listed South African company, and forty
percent owned by Ticor Ltd, a publicly listed Australian company and manager of the
project. This study employs a case study / participant observer methodology and a
theoretical methodology. The author was actively involved in the strategic planning and
workshop interventions.
Keywords
English
Intercultural business communication Diversity management Organisational culture Ticor Ltd. Kumba Resources Ltd.
Record information
Authors
Mersham, Gary
Publisher
Department of Communication Science, University of the Free State