interventions for diversity management in a new company - lessons from KwaZulu Natal
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Date
2007
Authors
Mersham, Gary
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Communication Science, University of the Free State
Abstract
This article explores a South African/Australian corporate joint venture whose
corporate culture is bi-national, multiracial and multi-ethnic in character, synthesising
a variety of elements including modern first world corporate culture, traditional
cultures, and the emerging culture of the “new” South Africa. It is based on a project
carried out for Ticor SA, a mineral sands mining and processing facility, sixty percent
owned by Kumba Resources Ltd, a publicly listed South African company, and forty
percent owned by Ticor Ltd, a publicly listed Australian company and manager of the
project. This study employs a case study / participant observer methodology and a
theoretical methodology. The author was actively involved in the strategic planning and
workshop interventions.
Description
Keywords
Intercultural business communication, Diversity management, Organisational culture, Ticor Ltd., Kumba Resources Ltd.
Citation
Mersham, G. (2007). Communication interventions for diversity management in a new company - lessons from KwaZulu Natal. Communitas, 12, 69-91.