AA 2012 Volume 44 Issue 3
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Item Open Access South African identity as reflected by its toponymic tapestry(University of the Free State, 2012) Meiring, BarbaraEnglish: This article aims to point out that the geographical names collectively also reflect the hearts and minds of those who gave the names, ultimately expressing what it means to be a South African in the face of shared historical and cultural experiences that motivated the bestowal of the name. The effects of the policy of transformation are discussed focusing on how transformation differs from mere change and how these two concepts apply to the geographical names of South Africa and its peoples. The policy of changing geographical names for the sake of transformation is discussed from the perspective of it being an ongoing process often misunderstood by policymakers as well as people subjected to it. Using the onomastic framework of the etymological and associative meanings of place names it will be pointed out that being South African involves both shared and differentiating experiences leading to the conclusion that there is no definition for a South African identity and that a national identity is subject to a consciousness and tolerance of social diversity and need.Item Open Access An ‘age-regation’ process as theoretical understanding of the gated retirement village(University of the Free State, 2012) Goldhaber, Ravit; Donaldson, RonnieEnglish: Gating the elderly appears to be a common and inevitable part of international urban life. In our study we have used the structure-agency relationship to identify and analyse the salient elements of the process of gating. In order to emphasise the dichotomy of the process in which aging people congregate together and, simultaneously, segregate themselves from urban life, we coined the term “age-regation”. We provide a comprehensive and logically structured theoretical framework, in which the theoretical bases of the gated retirement village are discussed within two overarching constructs, namely age (identity, lifestyle) and the congregation/segregation enclave (physical, social, psychological, political, economic, mobility, racial).Item Open Access Factors associated with success in first-year accounting after the implementation of the National Senior Certificate(University of the Free State, 2012) Oosthuizen, Annelie; Eiselen, RiëtteEnglish: Questions have been raised as to whether the National Senior Certificate curriculum, awarded for the first time in 2008, adequately equips learners to achieve academic success at university. This article aims to identify factors associated with success in accounting at university after the implementation of the National Senior Certificate. Differences between students who failed and those who passed Accounting 1 in 2009 are explored in terms of their exposure to, and performance in accounting and mathematics at school level as well as differences in their perceptions of critical skills acquired in the National Senior Certificate. The findings of this study create a platform for continued debate on admission requirements and the importance of specific skills required for success in accounting studies at university.Item Open Access The impact of student opinions of built heritage on their perceptions of institutional loyalty: implications for marketing strategies(University of the Free State, 2012) Poor, Joan; Snowball, JeanetteEnglish: Research has shown that the racial diversity of university student populations improves social tolerance and academic performance. However, students of colour are more likely to drop out than their white counterparts and to feel isolated and excluded from campus life. One possible reason for such feelings is the built heritage on campuses, in particular those with colonial-era style. This research uses student survey data from St Mary’s College of Maryland in the US and Rhodes University in South Africa to investigate student attitudes towards, and knowledge about, campus built heritage and their perceptions of its impact on student loyalty.Item Open Access J M G Le Clézio se L’Africain praat Afrikaans: kroniek van ’n kennismaking in die taalpaar Frans-Afrikaans(University of the Free State, 2012) Morgan, NaòmiEnglish: In 2008 the Nobel Prize for Literature was awarded for the fourteenth time to a French author, Jean-Marie Gustave Le Clézio. Although several of his texts are available in English, German and Swedish, until recently, Afrikaans-speaking readers were dependent on Dutch to read the keystone of his oeuvre, L’Africain. On the one hand, the 2010 publication of Die Afrikaan by SUN PReSS serves as a case-study of the position of French/Afrikaans literary translation. On the other hand, the mainly autobiographical text constitutes essential reading for the recognition of themes, events and characters also appearing in other Le Clezian novels. Mapping the various steps in the publication process revealed certain of Le Clézio’s language reservations which can only be explained by thematic links to other similar, autobiographical novels in his oeuvre, interviews with the author and the insights of the best-known authorities on Le Clézio. It is a unique case of the translation process shedding light on the deeper meaning of a literary text.Item Open Access Cultural competence among occupational therapy students at the University of the Free State, South Africa(University of the Free State, 2012) Janse van Rensburg, Elize; Van der Merwe, Tania; Nel, MarietteEnglish: The study investigates occupational therapy students’ perceptions about cultural competence and assessed their levels of competence to determine whether the undergraduate occupational therapy curriculum at the University of the Free State sufficiently equips students to become culturally competent professionals. A descriptive study was undertaken, using a non-standardised questionnaire. Students did not feel sufficiently equipped regarding cultural competence, and their levels of competence ranged between cultural incapacity and pre-competence. The results support students’ perceptions that the current occupational therapy curriculum at the University of the Free State does not sufficiently equip them to become culturally competent.Item Open Access Identifying the ‘big spenders’ at a national arts festival(University of the Free State, 2012) Kruger, Martinette; Saayman, Melville; Saayman, AndreaEnglish: This article aims to apply expenditure-based segmentation to visitors to the Klein Karoo National Arts Festival. Surveys conducted at the Festival from 2005 to 2011 and ANOVA analyses were used to divide the visitors into low, medium and high spenders based on total expenditure. Results show that the high-spending market at the Festival was distinguishable from the other segments on the basis of their longer length of stay, older age, and higher income. The results can assist festival organisers and marketers in future development and marketing strategies that allow for sustainable development.