HIV/AIDS campaigns: a process model perspective
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Date
2009
Authors
Rawjee, Veena
Jordaan, Danie
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Communication Science, University of the Free State
Abstract
This research emerges within the context of the rapidly raising levels of human
immunodeficiency virus (HIV) infections amongst young adults and the escalation of
deaths from acquired immunodeficiency syndrome (Aids). Higher education institutions
represent an area where there is a congregation of young adults – the high risk age
group. Based on this, this study sets out to explore how HIV/Aids campaigns are
planned and managed at selected higher education institutions in South Africa. The
study maintains that much can be learnt about the challenges of the planning and
management process of HIV/Aids campaigns if their components are explored from a
process perspective. Based on the findings, the study offers recommendations for
improving future HIV/Aids campaign planning and management at higher education
institutions. It further proposes a process model for campaign planning and
management at higher education institutions.
Description
Keywords
HIV/AIDS campaigns, Higher education institutions, Young adults
Citation
Rawjee, V., & Jordaan, D. (2009). HIV/AIDS campaigns: a process model perspective. Communitas, 14(1), 71-88.