Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers

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dc.contributor.authorMaziriri, Eugine Tafadzwa
dc.contributor.authorRukuni, Tarisai Fritz
dc.contributor.authorChuchu, Tinashe
dc.date.accessioned2022-01-18T11:01:27Z
dc.date.available2022-01-18T11:01:27Z
dc.date.issued2021
dc.description.abstractThis research examined how multi-sensory dimensions like sight, sound, and smell would influence customer attitudes toward quick-service restaurants, restaurant patronage intentions, food purchasing decisions, food consumption satisfaction, restaurant attachment, repurchase intention, and positive word of mouth in South African quick-service restaurants. The research embraced a quantitative approach. An online questionnaire was used to collect data from restaurant customers in the Bloemfontein metropolitan. The hypotheses were analysed by applying structural equation modelling. The results uncovered that the study variables were significantly associated and surprisingly, restaurant attachment had a negative and insignificant effect on positive word of mouth. This research adds new fresh knowledge to the established body of knowledge in the context of restaurant food consumption behaviour. This area has little research attention in developing African countries like South Africa.en_ZA
dc.description.versionPublisher's versionen_ZA
dc.identifierhttps://doi.org/10.1080/23311975.2021.1968731
dc.identifier.citationEugine Tafadzwa Maziriri, Tarisai Fritz Rukuni & Tinashe Chuchu | (2021) Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers, Cogent Business & Management, 8:1, 1968731, DOI: 10.1080/23311975.2021.1968731en_ZA
dc.identifier.issn2331-1975
dc.identifier.urihttp://hdl.handle.net/11660/11348
dc.language.isoenen_ZA
dc.publisherTaylor & Francisen_ZA
dc.rights.holderAuthor(s)en_ZA
dc.rights.licenseThis open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license
dc.subjectBusinessen_ZA
dc.subjectManagement and accountingen_ZA
dc.subjectInternational businessen_ZA
dc.subjectMarketingen_ZA
dc.subjectSounden_ZA
dc.subjectSighten_ZA
dc.subjectSmellen_ZA
dc.subjectSensory-dimensionsen_ZA
dc.subjectFooden_ZA
dc.subjectPurchase-decisionen_ZA
dc.subjectCustomeren_ZA
dc.titleFactors influencing food consumption satisfaction and purchase decisions of restaurant consumersen_ZA
dc.typeArticleen_ZA
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