A drought risk reduction message that sticks: a communication model for foundation phase children

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dc.contributor.authorGreyling, Cinde
dc.contributor.authorTerblanche, Lydie
dc.contributor.authorJordaan, Andries J.
dc.date.accessioned2016-12-02T10:00:10Z
dc.date.available2016-12-02T10:00:10Z
dc.date.issued2016
dc.description.abstractToo often, children’s communication needs are not considered when it comes to important messages – especially concerning disaster risk reduction. Drought has a significant impact on children both mentally and physically, however, they are rarely told how to make themselves more resilient. Messages aimed at drought resilience are mostly presented in a format that children will not understand, or care to understand. Children have quite unique communication needs with regard to message content, language, media and culture. These needs were researched and moulded into an existing cyclical communication model that may prove to be a useful guideline in constructing a message towards drought resilience for foundation phase children. The main aim of the adapted model is to offer messages containing the “stickiness” factor.en_ZA
dc.description.versionPublisher's versionen_ZA
dc.identifier.citationGreyling, C., Terblanche, L., & Jordaan, A.J. (2016). A drought risk reduction message that sticks: a communication model for foundation phase children. Communitas, 21, 73-88.en_ZA
dc.identifier.issn1023-0556 (print)
dc.identifier.issn2415-0525 (online)
dc.identifier.urihttps://dx.doi.org/10.18820/24150525/
dc.identifier.urihttp://hdl.handle.net/11660/5149
dc.language.isoenen_ZA
dc.publisherDepartment of Communication Science, University of the Free Stateen_ZA
dc.rights.holderDepartment of Communication Science, University of the Free Stateen_ZA
dc.subjectDroughten_ZA
dc.subjectDisasteren_ZA
dc.subjectCommunicationen_ZA
dc.subjectChildrenen_ZA
dc.subjectResilienceen_ZA
dc.subjectRisk reductionen_ZA
dc.subjectFoundation phaseen_ZA
dc.titleA drought risk reduction message that sticks: a communication model for foundation phase childrenen_ZA
dc.typeArticleen_ZA
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