The market paradigm and the loss of public service broadcasting (television) for development and nation building
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Date
2004
Authors
Fourie, Pieter J.
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Free State
Abstract
Can public service broadcasting (PSB) under the pressure of the market approach be
saved for development and nation building purposes? Within the context of the ongoing
local and international debate about the future of PSB and how to justify it, this article
seeks answers to the above question by first of all describing what the market paradigm
or approach to the regulation and management of broadcasting entails. Thereafter the
approach 's impact on PSB is briefly discussed, followed by an analysis of the impact of
the market approach on broadcasting in South Africa. The article concludes by arguing
that the dilemma of PSB lies in the inherent paradoxes that arise in the process of trying
to merge the cultural and market paradigms in/to broadcasting.
Description
Keywords
Public service broadcasting (PSB), Development, Nation buidling
Citation
Fourie, P. J. (2004). The market paradigm and the loss of public service broadcasting (television) for development and nation building. Communitas, 9(1), 1-17.