Corporate strategies and market developments in South Africa's telecommunications industry

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dc.contributor.authorMhlanga, Brilliant
dc.date.accessioned2018-03-06T07:11:46Z
dc.date.available2018-03-06T07:11:46Z
dc.date.issued2006
dc.description.abstractThis article focuses on various factors that are usually exploited by media institutions to impede competition. A case study of South Africa's Telkom and three cellular phone service providers is used to illustrate how such factors are often used to buttress monopoly in the market and impede other smaller competitors. This article posits that company size alone cannot yield higher profits and market gains without factors like concentration strategies and forms of integration; vertical, horizontal and diagonal expansion; the impact of regulation; policy stipulations; and technological innovation. Demand size also causes a ripple-effect to the increase in value of a product, thereby increasing the volume sold. Economies of scale and scope also need to be analysed concomitantly.en_ZA
dc.description.versionPublisher's versionen_ZA
dc.identifier.citationMhlanga, B. (2006). Corporate strategies and market developments in South Africa's telecommunications industry. Communitas, 11, 125-136.en_ZA
dc.identifier.issn1023-0556 (print)
dc.identifier.issn2415-0525 (online)
dc.identifier.urihttp://hdl.handle.net/11660/7927
dc.language.isoenen_ZA
dc.publisherDepartment of Communication Science, University of the Free Stateen_ZA
dc.rights.holderDepartment of Communication Science, University of the Free Stateen_ZA
dc.subjectCellular phone service providersen_ZA
dc.subjectTelkomen_ZA
dc.subjectTelecomunications industryen_ZA
dc.subjectVodacomen_ZA
dc.subjectMTNen_ZA
dc.subjectCell Cen_ZA
dc.titleCorporate strategies and market developments in South Africa's telecommunications industryen_ZA
dc.typeArticleen_ZA
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COM 2006 Volume 11