Factors influencing staff morale at a Mobile Network Operator in Bloemfontein

Abstract

Staff morale is a primary human resource (HR) element and a key driver of positive workplace culture and productivity. Although it is one of the most researched and explored subjects in workforce management, South African companies still struggle to motivate and engage employees. This study explores this practical gap in staff morale at a mobile network operator in Bloemfontein. From his work experience in the organisation’s workplace environment, the researcher developed the study from pragmatically identified staff morale issues. The study employed a qualitative research approach and a phenomenological study design to collate and analyse participants’ perspectives, attitudes and feelings regarding the organisation’s HR practices and general workplace environment. The researcher employed purposive sampling to select 15 respondents from a population of 87 employees to participate in semi-structured interviews, providing comprehensive data for objective and generalisable findings. The collected data were subjected to thematic analysis, generating trends and patterns and, ultimately, guaranteeing trustworthiness. The factors affecting staff morale in the mobile operator that emerged were perception of morale in the workplace, career advancement, managerial support, external influences on careers, performance management and work-life balance. The researcher recommends that the organisation foster an inclusive and supportive work environment that caters to staff needs and implements transparent and inclusive career development structures that allow all staff members to pursue growth opportunities. Most importantly, the organisation should promote leadership practices that promote empathy, transparency and trust. Managers should be trained to offer support while encouraging autonomy, innovation and open communication. The organisation should implement structured communication channels that ensure information flows seamlessly across all levels to foster a more inclusive and communicative workplace culture.