Reflections on the state of public relations in the South African market-place: a research survey

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dc.contributor.authorVan der Merwe, Johann
dc.contributor.authorVenter, Ben-Piet
dc.date.accessioned2019-02-19T09:28:43Z
dc.date.available2019-02-19T09:28:43Z
dc.date.issued2004
dc.description.abstractPublic relations is a discipline finding itself on the metaphorical banks of the Rubicon: It is seeking to position itself as a significant player in the marketing and management field. Endeavours to achieve a higher state of strategic significance are already underway under the auspices of the official body for public relations: PRISA. However, the question needs to be asked whether public relations practitioners are themselves ready to become strategically significant players, and whether they understand the contribution that their function can make to organisational success. This debate in the communication community, and perceptions of public relations practitioners, form the focus of a research survey recently carried out. This survey investigates the relationship between the function of public relations and other management functions, including marketing, marketing communication, and strategic management, and establishes what public relations practitioners' views are regarding their role vis-a-vis these management functions.en_ZA
dc.description.versionPublisher's versionen_ZA
dc.identifier.citationVan der Merwe, J., & Venter, B. (2004). Reflections on the state of public relations in the South African market-place: a research survey. Communitas, 9(1), 133-151.1.en_ZA
dc.identifier.issn1023-0556 (print)
dc.identifier.issn2415-0525 (online)
dc.identifier.urihttp://hdl.handle.net/11660/9738
dc.language.isoenen_ZA
dc.publisherUniversity of the Free Stateen_ZA
dc.rights.holderUniversity of the Free Stateen_ZA
dc.subjectPublic relationsen_ZA
dc.subjectMarketingen_ZA
dc.subjectManagementen_ZA
dc.subjectPRISAen_ZA
dc.subjectOrganisational successen_ZA
dc.subjectStrategic managementen_ZA
dc.subjectMarketing communicationen_ZA
dc.titleReflections on the state of public relations in the South African market-place: a research surveyen_ZA
dc.typeArticleen_ZA
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COM 2004 Volume 9