Communication implications of workers' perceptions in the manufacturing industry regarding condom use
Loading...
Date
2004
Authors
Jordaan, Christina
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Free State
Abstract
The regular use of condoms is one of the most effective ways to prevent infection with
HIV. The efficacy of the condom as instrument to combat infection is, however,
negatively impacted upon by popular (mis)perceptions. This leads to incorrect use of,
or the refusal to use, condoms. Agencies seeking to promote condom use should
therefore utilise these perceptions in their communication strategy designs. This article
explores perceptions on condom use in a sample group of 20 persons who attended a
three-day training workshop on HIV/AIDS prevention in Johannesburg from 29
September to 1 October 2003. The group was constituted of workers in the
manufacturing industry who had been selected by their management and peers because
they were deemed to have the potential to be trained as peer educators in HIV/AIDS
prevention.
Description
Keywords
Condoms, HIV and AIDS, Communication strategy, Manufacturing industry
Citation
Jordaan, C. (2004). Communication implications of workers' perceptions in the manufacturing industry regarding condom use. Communitas, 9(1), 91-103.