Loyalty, women and ‘business’: ideological hyper-values in Quentin Tarantino’s Pulp fiction
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Date
2013
Authors
Rossouw, Martin
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Free State
Abstract
This article challenges claims of nihilism and moral relativism in the narrative world of Quentin Tarantino’s Pulp fiction (1994) by identifying three sets of recurring values which, in addition to being markers of the film’s version of ‘gangster morality’, appears to inspire the film narrative on a variety of levels. The film’s presentation of ‘gangster values’ (professionalism, respect and loyalty), values related to ‘care of women’ and ‘economicism’ – including ‘buying’ (consumerism) and ‘doing business’ (commercialism) – are shown to be continually at work in its three interweaving storylines. This article seeks to show how the film mobilises these values as ideological ‘hyper-values’ which, by being excessively privileged ideals, dominate and distort other legitimate values and goals. It concludes by considering hegemonic relations between these ‘hyper-values’ and illustrates the distinct dominance of economicism within this triad of ideological sets of values.
Description
Keywords
Tarantino, Quentin, Pulp fiction (1994), Gangsterism
Citation
Rossouw, M. (2013). Loyalty, women and'business': ideological hyper-values in Quentin Tarantino's Pulp fiction. Acta Academica, 45(4), 84-118.