Christian and secular values for sale: the religious apostasy of celebrity and Disney's "Hannah Montana" star Miley Cyrus

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dc.contributor.authorSanchez Sabate, R.
dc.contributor.authorGelabert Santane, R. C.
dc.contributor.authorBadilla Briones, Y. A.
dc.contributor.authorDel Valle Rojas, C.
dc.date.accessioned2017-06-27T06:04:47Z
dc.date.available2017-06-27T06:04:47Z
dc.date.issued2017
dc.description.abstractReligious apostasy is a complex phenomenon that becomes even more obscure when it involves public figures in the media industry with economic interests at stake. A paradigmatic case is that of American singer Miley Cyrus, who went from being a famous religious role model for conservative American evangelical Christians to becoming a secular and liberal celebrity, playing in highly sexualized live shows and videos. Drawing on a complementary use of sociological, economic and language theories of value, this paper explores Cyrus’ religious apostasy as a transformation from a Christian commodity to a secular one. Our study shows that, while for the industry, be it Christian or secular, Cyrus’ sociological and language values are always subsidiary to her economic value as a commodity, for Christian consumers, her economic value depends on her social and language values.en_ZA
dc.description.versionPublisher's versionen_ZA
dc.identifier.citationSanchez Sabate, R., Gelabert Santané, R. C., Badilla Briones, Y. A., & Del Valle Rojas, C. (2017). Christian and secular values for sale: the religious apostasy of celebrity and Disney's "Hannah Montana" star Miley Cyrus. Acta Theologica, 37(1), 97-119.en_ZA
dc.identifier.issn1015-8758 (print)
dc.identifier.issn2309-9089 (online)
dc.identifier.urihttp://dx.doi.org/10.4314/actat.v37i1.7
dc.identifier.urihttp://hdl.handle.net/11660/6409
dc.language.isoenen_ZA
dc.publisherFaculty of Theology, University of the Free Stateen_ZA
dc.rights.holderFaculty of Theology, University of the Free Stateen_ZA
dc.subjectMiley Cyrusen_ZA
dc.subjectWalt Disneyen_ZA
dc.subjectConservative evangelicalsen_ZA
dc.subjectTheories of valueen_ZA
dc.titleChristian and secular values for sale: the religious apostasy of celebrity and Disney's "Hannah Montana" star Miley Cyrusen_ZA
dc.typeArticleen_ZA
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AT 2017 Volume 37 Issue 1