Thinking about mass communication research

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dc.contributor.authorFourie, Pieter J.
dc.date.accessioned2016-11-15T11:16:47Z
dc.date.available2016-11-15T11:16:47Z
dc.date.issued2011
dc.description.abstractThe article presents an argument for a return to phenomenological (mass) communication research. The article is informed by social semiotics' emphasis on the multimodality of communication and phenomenological hermeneutics' emphasis on the development of a semiotic consciousness. The central argument is that the technology and market-driven media, media landscape and media culture have created a media studies which disregards and overlooks the phenomenological nature of mediated communication. The article expands on and substantiates this criticism as it has emerged from, what for the purpose of this article, is called a group of French, Harvard and Bloomington academics. As a solution the article argues for a phenomenological approach, taking as its point of departure the basic constructs of what constitutes mass communication, viz. signification, dialogue, rhetoric, and representation.en_ZA
dc.description.versionPublisher's versionen_ZA
dc.identifier.citationFourie, P. J. (2011). Thinking about mass communication research. Communitas, 16, 1-14.en_ZA
dc.identifier.issn1023-0556 (print)
dc.identifier.issn2415-0525 (online)
dc.identifier.urihttp://hdl.handle.net/11660/4529
dc.language.isoenen_ZA
dc.publisherDepartment of Communication Science, University of the Free Stateen_ZA
dc.rights.holderDepartment of Communication Science, University of the Free Stateen_ZA
dc.subjectCommunication researchen_ZA
dc.subjectMultimodalityen_ZA
dc.subjectPhenomenological hermeneuticsen_ZA
dc.subjectSemiotic consciousnesen_ZA
dc.subjectMediaen_ZA
dc.subjectMass communicationen_ZA
dc.titleThinking about mass communication researchen_ZA
dc.typeArticleen_ZA
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COM 2011 Volume 16