Exploring the communication relationship between corporate donors and social development NPO recipients

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dc.contributor.authorVan Dyk, Louise
dc.contributor.authorFourie, Lynnette
dc.date.accessioned2016-11-15T10:26:28Z
dc.date.available2016-11-15T10:26:28Z
dc.date.issued2012
dc.description.abstractThe complexities in the social development setting in South African are clearly evident from unemployment and poverty statistics, low levels of literacy and education and lacking government response to social ills (CASE 2003). Added to the complex environment in which South African non-profit organisations (NPOs) operate, is the communication relationship between NPOs and their corporate donors (as stakeholders of one another). This relationship is important for the survival and financial sustainability of the NPOs and to the corporate companies’ adherence to stakeholder demands and guiding principles such as set out in the King III Report (IoDSA 2009). In this article, findings resulting from partially structured interviews with NPO managers, corporate social investment (CSI) officers of South African corporate companies and independent CSI consultants are discussed. This study maps the complex shared and divergent perceptions of communication relationships between social development NPOs and their donors, and finds that not only is the communication relations strained, but a corporate communication perspective alone is not suitable to describe (or manage) this specific relationshipen_ZA
dc.description.versionPublisher's versionen_ZA
dc.identifier.citationVan Dyk, L. I., & Fourie, L. M. (2012). Exploring the communication relationship between corporate donors and social development NPO recipients. Communitas, 17(1), 199-221.en_ZA
dc.identifier.issn1023-0556 (print)
dc.identifier.issn2415-0525 (online)
dc.identifier.urihttp://hdl.handle.net/11660/4503
dc.language.isoenen_ZA
dc.publisherDepartment of Communication Science, University of the Free Stateen_ZA
dc.rights.holderDepartment of Communication Science, University of the Free Stateen_ZA
dc.subjectSocial developmenten_ZA
dc.subjectSouth Africaen_ZA
dc.subjectNon-profit organisationsen_ZA
dc.subjectStakeholdersen_ZA
dc.subjectDonorsen_ZA
dc.subjectCommunication relationshipen_ZA
dc.titleExploring the communication relationship between corporate donors and social development NPO recipientsen_ZA
dc.typeArticleen_ZA
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COM 2012 Volume 17