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Item Open Access On starting out as a newspaper journalist(University of the Free State, 2003) Beukes, EdmundAbstract not availableItem Open Access Ethical issues in public relations(University of the Free State, 2003) Terblanche, LydieAbstract not availableItem Open Access Radio en geïntegreerde bemarkingskommunikasie: kritiese vraagstukke(University of the Free State, 2003) Boshoff-Jansen, Jeannette; Mulder, DalmeRadio stations cannot only pay attention to their on-air product and presume that it will ensure the desired listenership figures and optimal advertisers. Radio stations that want to be successful - as a radio station and as a business - have to make use of an integrated marketing communications approach. In this article, the authors examine the extent of integrated marketing communications per se, as well as the indispensable role of integrated marketing communications within the realm of broadcast media. The authors conclude by identifying certain questions that radio stations could ask to investigate which defects and/or deficiencies exist in their stations' marketing communications. The answers generated from these questions could guide a radio station towards establishing an effective integrated marketing communication strategy.Item Open Access HIV/AIDS information needs of Grade 12 learners in Maseru(University of the Free State, 2003) Mohale, Malume; De Wet, Johann C.In this article a needs-based perspective is suggested for approaching communication about HIV/Aids. The argumentation is guided by two assumptions. The first is that HIV/Aids communication campaigns that do not take into account the information needs of target audiences are not likely to produce the desired impact. The second is that such campaigns are bound to fail if they are not informed by research which will help determine the needs, preferred mode of production, packaging as well as dissemination channels. Such research will also help evaluate the impact of campaigns on target audiences. These assumptions were validated in research focusing on determining the HIV/Aids information needs of Grade 12 learners living in Maseru, Lesotho. The main conclusion drawn from the results is that HIV/Aids campaigns that have been undertaken in Lesotho have tended to focus very little on the information needs of this target group.Item Open Access Addressing national issues through communication campaigns: reflections on LoveLife and Proudly South African(University of the Free State, 2003) Bechan, NirvanaThis article considers how communication campaigns are addressing two critical issues in South African communities in order to bring about positive change. LoveLife and Proudly South African are perhaps the most publicised national campaigns in the land and they employ very different strategies in communicating messages. LoveLife is aimed at teenagers and takes on a very trendy and provocative approach with its publicity. Proudly South African on the other hand is aimed at reaching the South African public at large and takes the approach of building personal partnerships in the various sectors of industry and community. It is suggested that if any national communication campaign is to be successful, then thorough research on the issues and targeted publics need to be conducted.Item Open Access Die rol van terugvoering in internet-joernalistiek(University of the Free State, 2003) Marais, Willemien; Breytenbach, H. J.; Pepler, ElsabeThe development of the Internet has had far-reaching implications for every conceivable area - and it is especially important as a medium of communication. The resulting development of electronic publications has also changed the subject of journalism forever. The most outstanding characteristic of the electronic newspaper is arguably its ability to stimulate interaction. This article therefore aims to illustrate this ability to stimulate and accommodate interactivity, or feedback, by comparing the amount and content of feedback to traditional newspapers and electronic newspapers. From the results the electronic newspaper's unique ·abilities regarding interactivity were evident. However, a few surprising results have shown that some readers, with regard to certain topics, still prefer the old-fashioned, paper-in-hand way.Item Open Access In gesprek met Marcus Fabius Quintilianus oor aspekte van kommunikasie-onderrig in die Nuwe Suid-Afrika(University of the Free State, 2003) Terblanche, F. H.On the basis of the fact that knowledge of the past often goes hand-inhand with an understanding of the present, this article provides a synoptic consideration of the question of whether the Roman orator and educator, Quintilian, does not perhaps have a useful message with regard to communication teaching in the New South Africa. In Quintilian's lnstitutio Oratoria the ideal was that the learner should be educated in such a manner that he could comply with the demands of both private and public community life as a competent communicating being with high moral values. Furthermore certain aspects of complaints revolving around inadequate communication in the South African community are noted. The conclusion is that the communication picture in South Africa looks particularly bleak. From newspaper reports it also seems that the education situation in South Africa does not fulfil the expectations of many members of society. The logical deduction that one is led to is that Quintilian would probably have said: "Given the implications of change in South Africa and the distinctiveness of the South African communication reality, you should write your own Jnstitutio Oratoria ... "