Finding a new policy model for public service broadcasting
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Date
2005
Authors
Fourie, Pieter J.
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Communication Science, University of the Free State
Abstract
The market paradigm in South Africa has eroded public service broadcasting (PSB)
values and principles. The adoption of the market paradigm (even in a limited way) has
diminished PSB's potential role in development and nation building. In order to secure
the future of PSB, a new policy model is needed. In this article such a model is proposed
against the background of the need to acknowledge the changed nature of society,
democracy, social responsibility, the changed nature of the media and media
environment, and the policy paradoxes created by the market paradigm for PSB. Some
of the paradoxes related to regulation, funding, access and content are highlighted. The
article concludes by stating that the time has come to move beyond PSB as an
institution to PSB as a genre spread over the spectrum of the broadcasting industry.
Description
Keywords
Public service broadcasting, Media policy research
Citation
Fourie, P. J. (2005). Finding a new policy model for public service broadcasting. Communitas, 10, 21-36.