Show simple item record

dc.contributor.authorPhaswana, Gladys
dc.contributor.authorPeltzer, Karl
dc.date.accessioned2017-09-05T10:20:10Z
dc.date.available2017-09-05T10:20:10Z
dc.date.issued2003
dc.identifier.citationPhaswana, G., & Peltzer, K. (2003). Newspaper coverage of South African tobacco issues, 1997-2001. Acta Academica, 35(2), 127-147.en_ZA
dc.identifier.issn0587-2405 (print)
dc.identifier.issn2415-0479 (online)
dc.identifier.urihttp://hdl.handle.net/11660/6782
dc.description.abstractEnglish: The purpose of this study was to investigate the way in which the tobacco issue has been framed in the mass media in South Africa. 363 South African newspaper articles published from January 1997 to December 2001 were analysed. Of the 224 articles finally selected for analysis, 100 were in line with the tobacco interest group and 124 supported the tobacco control group. The dominant frames used by the tobacco industry included “good product for the economy”, “concern about teenagers and youth”, “government’s role in reducing marketing visibility and destruction of jobs” and “discrimination and segregation”. The dominant frames used by the tobacco control advocates included “death/diseases”, “innocent children”, “smokers in great danger”, “glamourisation of smoking; intentional lie”, “passive smokers’ rights” and “smoking areas”. A major finding is that the frames used by both the tobacco control movement and the tobacco industry have changed over time. The tobacco industry has been steadfast in consistently targeting core human values as its dominant framing tactic. The finding may have implications for developing more effective arguments for tobacco policies.en_ZA
dc.description.abstractAfrikaans: Die doel van die studie was om die wyse waarop tabakaangeleentheid in die SuidAfrikaanse massamedia aangebied word, te ondersoek. 363 Suid-Afrikaanse koerantartikels wat vanaf Januarie 1997 tot Desember 2001 gepubliseer is, is ontleed. Van die 224 artikels wat uiteindelik geselekteer is vir ontleding, was 100 die tabakbelangegroep goedgesind, terwyl 124 die tabakbeheergroep gesteun het. Die algemeenste argumente wat deur die tabakbedryf gebruik is, was dat tabak “’n goeie produk vir die ekonomie” was; dat hulle ’n “besorgdheid oor tieners en jeugdiges” koester; dat “die regering sigbare bemarking wegneem en werksgeleenthede vernietig” en dat die owerheidsmaatreëls “diskriminasie en segregasie” in die hand werk. Die voorstaanders van tabakbeheermaatreëls het weer meestal van argumentasiekaders soos “sterftes/siektes”, “onskuldige kinders”, “rokers in groot gevaar”, “romantisering van rookgewoonte; opsetlike leuen”, “passiewe rokers se regte” en “rookareas” gebruik.’n Belangrike bevinding is dat die argumentasiekaders wat gebruik word deur die tabakbeheergroep sowel as die tabakindustrie, met verloop van tyd verander het. Die tabakindustrie het deurgaans sy argumentasiekadering toegespits op menslike kernwaardes. Die bevinding kan van nut wees in die ontwikkeling van meer effektiewe argumente ten opsigte van tabakbeleid.af
dc.language.isoenen_ZA
dc.publisherUniversity of the Free Stateen_ZA
dc.subjectTobacco industryen_ZA
dc.subjectNewspaper coverageen_ZA
dc.subjectNewspaper articlesen_ZA
dc.subjectTobacco policiesen_ZA
dc.subjectPublic health concernsen_ZA
dc.titleNewspaper coverage of South African tobacco issues, 1997-2001en_ZA
dc.typeArticleen_ZA
dc.description.versionPublisher's versionen_ZA
dc.rights.holderUniversity of the Free Stateen_ZA


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record