• Login
    View Item 
    •   KovsieScholar Home
    • KovsieJournals
    • Communitas
    • COM 2015 Volume 20
    • View Item
    •   KovsieScholar Home
    • KovsieJournals
    • Communitas
    • COM 2015 Volume 20
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Reading tabloids in Zulu: a case study of Isolezwe

    Thumbnail
    View/Open
    comm_v20_n1_a9.pdf (291.9Kb)
    Date
    2015
    Author
    Wasserman, Herman
    Ndlovu, Musawenkosi
    Metadata
    Show full item record
    Abstract
    This article revolves around an analysis of the relationship between Isolezwe newspaper, a South African mass-market tabloid, and its consumers who are mainly Zulu-speaking black readers. In view of the decline in newspaper readership in general, the phenomenal growth of Isolezwe in particular and the absence of scholarship that examines the relationship between Isolezwe and its consumers, the authors set out to explore why the newspaper has become and continues to be highly popular. To answer the question about the reason for its popularity, focus group interviews with readers were conducted to identify why readers chose to read the newspaper. The authors conclude that the comparative preference of Isolezwe over other newspapers in the market is influenced, in part, by mutually reinforcing factors such as social/cultural identity and cultural capital, semantic noise avoidance, language use, gratification of cognitive needs and the audiencecentred definition of news.
    URI
    http://hdl.handle.net/11660/3866
    Collections
    • COM 2015 Volume 20

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
     

     

    Browse

    All of KovsieScholarCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback