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dc.contributor.authorSesanti, Simphiwe
dc.date.accessioned2016-07-19T14:09:30Z
dc.date.available2016-07-19T14:09:30Z
dc.date.issued2012
dc.identifier.citationSesanti, S. (2012). The media and Africa's on-going quest for a true humanity: a Bikoian approach. Communitas, 17(1) , 59-74.en_ZA
dc.identifier.issn2415-0525 (online)
dc.identifier.issn1023-0556 (print)
dc.identifier.urihttp://hdl.handle.net/11660/3396
dc.description.abstractUpon their arrival on the African continent, among their first acts of denuding and attenuating Africans, European colonialists targeted African culture as their casualty in order to kill Africans’ self-consciousness. European culture was made a point of reference and African culture was regarded as something negative and primitive, resulting in Africans despising themselves and worshipping everything European. Aiding European imperialism in denigrating the African image and personality was the European-owned media. In reaction to the imperialists’ project, the Black Consciousness Movement martyr, Bantu Steve Biko advanced the view that in order to liberate Africans, self-consciousness and self-esteem had to be restored to Africans. In his view this had to be done through the act of African cultural reclamation. In this article the author interrogates the concept of African cultural reclamation and the role the media can play in order to fulfil Africa’s quest for a true humanity as envisaged by Biko.en_ZA
dc.language.isoenen_ZA
dc.publisherDepartment of Communication Science, University of the Free Stateen_ZA
dc.subjectAfrican cultureen_ZA
dc.subjectEuropean cultureen_ZA
dc.subjectBlack Consciousness Movementen_ZA
dc.subjectBiko, Steveen_ZA
dc.titleThe media and Africa's on-going quest for a true humanity: a Bikoian approachen_ZA
dc.typeArticleen_ZA
dc.description.versionPublisher's versionen_ZA
dc.rights.holderDepartment of Communication Science, University of the Free Stateen_ZA


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