Rhetoric and persuasion: understanding enthymemes in the public sphere

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Date
2010
Authors
Faure, Murray
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Free State
Abstract
English: The enthymeme has been used and analysed for over two millennia. It is one of the most powerful rhetorical instruments used for the purpose of persuasion, be it through the spoken or written word. This article explores the origins and complexities of the instrument and demonstrates its use and significance in the public sphere by analysing style and rhetorical content in the writings of St Paul, Dr Martin Luther King Jnr and President George W Bush. The conclusions suggest that further research into this rhetorical instrument could uncover a layer of understanding of political discourse in the public sphere hitherto not undertaken by local scholars.
Afrikaans: The enthymeme has been used and analysed for over two millennia. It is one of the most powerful rhetorical instruments used for the purpose of persuasion, be it through the spoken or written word. This article explores the origins and complexities of the instrument and demonstrates its use and significance in the public sphere by analysing style and rhetorical content in the writings of St Paul, Dr Martin Luther King Jnr and President George W Bush. The conclusions suggest that further research into this rhetorical instrument could uncover a layer of understanding of political discourse in the public sphere hitherto not undertaken by local scholars.
Description
Keywords
Rhetoric, Enthymeme, St Paul, King, Martin Luther Jnr, Bush, George W, Political discourse
Citation
Faure, M. (2010). Rhetoric and persuasion: Understanding enthymemes in the public sphere. Acta Academica, 42(1), 61-96.