COM 2012 Volume 17
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Exploring the communication relationship between corporate donors and social development NPO recipients
(Department of Communication Science, University of the Free State, 2012)The complexities in the social development setting in South African are clearly evident from unemployment and poverty statistics, low levels of literacy and education and lacking government response to social ills (CASE ... -
An evaluation of COPE's communication strategy for 2011 municipal elections campaign in the Northern Cape
(Department of Communication Science, University of the Free State, 2012)The article is guided by the following research question: What factors found expression, and influenced the extent to which COPE’s 2011 municipal elections campaign in the Northern Cape met the objectives set in the developed ... -
Qualitative news frame analysis: a methodology
(Department of Communication Science, University of the Free State, 2012)Framing theory has become increasingly popular in media analysis. The idea of framing is based largely upon the book by sociologist Erving Goffman (1974) titled Frame Analysis: An essay on the organization of experience. ... -
Using the information needs of internet users in combating disruptive innovation in the news paper industry
(Department of Communication Science, University of the Free State, 2012)This article focuses on the relatively new concept of disruptive innovation, which has proved to be a useful analytical tool for understanding how technological innovation can play an important role in shaping many industries ... -
Perceptions of advergaming as an advertising tool in South Africa
(Department of Communication Science, University of the Free State, 2012)The use of games to communicate messages is not new; however the evolution of the digital environment has opened up opportunities for brand communicators to use games as a means to communicate with audiences in ways that ... -
A second-order cybernectic explanation for network direct selling organisations as self-creating systems
(Department of Communication Science, University of the Free State, 2012)Network direct selling organisations (NDSOs), for example GNLD and Avroy Shlain, exist in more than 70 countries and have more than 88 million members, who produce a global turnover of billions of US dollars annually. The ... -
Interfacing metaphors and postures for understanding deep communicative dvisions at a tertiary institution
(Department of Communication Science, University of the Free State, 2012)While South Africans have made some significant social and political progress since the first democratic elections in 1994, there are still divisions1 in this recovering society, and the aftermath of apartheid has not ... -
Communication indicators for integrating diverse cultures in junior female residences at a South African tertiary institution
(Department of Communication Science, University of the Free State, 2012)Residences are directly affected by transformational change in South Africa, as these are key areas in transformation strategies of South African tertiary institutions. Although inroads have been made in this area, there ... -
Vryheid van spraak en toegang tot inligting as transformasiedrywers in 'n maatskappy
(Department of Communication Science, University of the Free State, 2012)Abstract not available -
The past is present: a freethinker journalist, ideologies and loyal dissent
(Department of Communication Science, University of the Free State, 2012)South Africa has moved from an authoritarian state to a supposedly liberal democracy, with journalists as the assigned “watchdogs” of government. What can be learnt from a journalist who not only worked during apartheid ... -
The media and Africa's on-going quest for a true humanity: a Bikoian approach
(Department of Communication Science, University of the Free State, 2012)Upon their arrival on the African continent, among their first acts of denuding and attenuating Africans, European colonialists targeted African culture as their casualty in order to kill Africans’ self-consciousness. ... -
Speaking out as citizens: voice and agency in post-apartheid South African media
(Department of Communication Science, University of the Free State, 2012)At the heart of the 1996 South African Constitution is a new vision of citizenship. The Constitution is premised on the eradication of apartheid separation and provisions for a shared humanity. Bearing in mind an authoritarian ...
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