COM 2013 Volume 18 Issue 1
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A crisis communication plan for municipalities: the case of the Frances Baard district municipality
(Department of Communication Science, University of the Free State, 2013)A crisis communication plan facilitates the effective flow of information between relevant organisation(s) and a community affected by a crisis. In 2010 the Frances Baard District Municipality, situated in the Northern ... -
Interracial communication in South Africa: is cultural convergence possible?
(Department of Communication Science, University of the Free State, 2013)As the media confirms the growing gap between citizens with different ethnic or racial origins in certain European countries, the lack of meaningful intercultural interaction within the Rainbow Nation in South Africa is ... -
Interaction in print advertising
(Department of Communication Science, University of the Free State, 2013)The unrelenting initiative of copywriters manifests itself in their growing tendency to use interaction within print advertisements and in their use of interactive print advertisements. Interactive advertisements demand ... -
The uses and gratifications of music, by personality type, of a central South African radio station's audience
(Department of Communication Science, University of the Free State, 2013)While music is the main product of many radio stations, this study seeks to gain insight into the music preferences of a central South African radio station’s audience. The study into the personality psychology of music ... -
Aspekte van narratiewe kommunikasie as retoriese strategie binne prediking
(Department of Communication Science, University of the Free State, 2013)Human beings are susceptible to the rhetorical power of narrative communication. Narrative communication is an organisational element that helps people to make sense of the world they live in. Rhetoric is the application ... -
Participatory anchored development in South Africa as evaluated at Thusong Service Centres
(Department of Communication Science, University of the Free State, 2013)This article focuses on the principles of participatory development communication. It is argued that that participation may exist only on a conceptual and ideological level in government policies in South Africa, resulting ... -
Sustaining school-community partnership through effective communication
(Department of Communication Science, University of the Free State, 2013)This article investigates the impact of effective communication towards sustaining school-community partnerships. Motivating the study is the argument that studies on school-community partnerships within a South African ... -
The rise and fall of the public service broadcasting in South Africa: a motivation for a new broadcasting model (television)
(Department of Communication Science, University of the Free State, 2013)In the article it is argued that South Africa needs a new broadcasting model. Such a model should go beyond the present three-tier system and the Reithian model. A single level with distributed or wider-dissemination ... -
Enkele indrukke oor aspekte van Suid-Afrikaanse joernalistieke opleiding
(Department of Communication Science, University of the Free State, 2013)Eleven years ago the South African journalism fraternity got a huge wake-up call following a damning journalism skills audit report in which some serious shortcomings concerning professionalism in newsrooms were ... -
A measuring instrument for the active consumer stakeholder concept among South African brand leaders
(Department of Communication Science, University of the Free State, 2013)This study argues that consumers no longer take the actions of brand leaders for granted. Instead, they challenge and are inherently active. Although consumers have long been recognised as stakeholders by brand leaders, ... -
Exploring participatory video journalism in the classroom and the community
(Department of Communication Science, University of the Free State, 2013)This article describes a journalism education project in which television students worked collaboratively with teenagers in a community media club to make short videos about issues that directly affected the teenagers. ...
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