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dc.contributor.authorBechan, Nirvana
dc.date.accessioned2019-07-12T06:43:19Z
dc.date.available2019-07-12T06:43:19Z
dc.date.issued2003
dc.identifier.citationBechan, N. (2003). Addressing national issues through communication campaigns: reflections on LoveLife and Proudly South African. Communitas, 8, 59-70.en_ZA
dc.identifier.issn1023-0556 (print)
dc.identifier.issn2415-0525 (online)
dc.identifier.urihttp://hdl.handle.net/11660/10099
dc.description.abstractThis article considers how communication campaigns are addressing two critical issues in South African communities in order to bring about positive change. LoveLife and Proudly South African are perhaps the most publicised national campaigns in the land and they employ very different strategies in communicating messages. LoveLife is aimed at teenagers and takes on a very trendy and provocative approach with its publicity. Proudly South African on the other hand is aimed at reaching the South African public at large and takes the approach of building personal partnerships in the various sectors of industry and community. It is suggested that if any national communication campaign is to be successful, then thorough research on the issues and targeted publics need to be conducted.en_ZA
dc.language.isoenen_ZA
dc.publisherUniversity of the Free Stateen_ZA
dc.subjectCommunication campaignsen_ZA
dc.subjectLoveLifeen_ZA
dc.subjectProudly South Africanen_ZA
dc.subjectSouth Africaen_ZA
dc.titleAddressing national issues through communication campaigns: reflections on LoveLife and Proudly South Africanen_ZA
dc.typeArticleen_ZA
dc.description.versionPublisher's versionen_ZA
dc.rights.holderUniversity of the Free Stateen_ZA


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