Waarneming as data-insamelingsmetode in gemeenskapskommunikasie
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Date
2001
Authors
Van Rheede van Oudtshoorn, G. P.
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Free State
Abstract
Observation is by definition an activity that human beings partake in
on a daily basis. As a research tool observation has to a great extent
been limited to certain sub-disciplines - specifically Anthropology.
Due to the qualities of observation as a method of gathering data one
can, of course, easily motivate the use of observation in research
focused on Communication Science. Although the nature of
observation as activity is very subjective, very distinct steps can be
taken to enhance the credibility of observation through the
professional use of field notes in its various forms, as well as by
complementing the observation by other data gathering methods. The
process involved in using observation as a tool in research
methodology is also quite explicit. Perhaps the biggest decision to
take in a research study involving observation is on which level the
observation will take place; in other words what the extent of
participation on the part of the researcher will be. The extent of
openness and disclosure regarding the activities and role of the
researcher towards the objects of observation also warrant
consideration.
Description
Keywords
Observation in research, Communication, Data gathering
Citation
Van Rheede van Oudtshoorn, G. P. (2001). Waarneming as data-insamelingsmetode in gemeenskommunikasie. Communitas, 6, 53-74.