Formulating messages for illiterate rural communities
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Date
2000
Authors
Terblanche, Lydie
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Free State
Abstract
There is growing realisation of the difficulty to communicate with
illiterate rural communities in South Africa. It is imperative that we
also begin to use communication media that really "speak" to the
people. The main aim of this article is therefore to challenge
communication consultants in South Africa to take the development
road when communicating with the Third World. Illiterate or lowliteracy
people must be identified and as the cost of failing to
communicate successfully is prohibitive, simple and clear messages
should be fonnulated to ensure understanding. Crucial to the viability
of successful communication with illiterate rural communities will be
the relevant role-playing factors in fonnulating messages, including
the question of which media to apply.
Description
Keywords
Illiteracy, Rural communities, South Africa, Communication
Citation
Terblancbe, L. (2000). Formulating messages for illiterate rural communities. Communitas, 5, 19-32.