COM 2000 Volume 5

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http://hdl.handle.net/11660/9710

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Browsing COM 2000 Volume 5 by Subject "South Africa"

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    Formulating messages for illiterate rural communities
    (University of the Free State, 2000) Terblanche, Lydie
    There is growing realisation of the difficulty to communicate with illiterate rural communities in South Africa. It is imperative that we also begin to use communication media that really "speak" to the people. The main aim of this article is therefore to challenge communication consultants in South Africa to take the development road when communicating with the Third World. Illiterate or lowliteracy people must be identified and as the cost of failing to communicate successfully is prohibitive, simple and clear messages should be fonnulated to ensure understanding. Crucial to the viability of successful communication with illiterate rural communities will be the relevant role-playing factors in fonnulating messages, including the question of which media to apply.
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    New shades of "whiteness": white identity in a multicural, democratic South Africa
    (University of the Free State, 2000) Steyn, Melissa
    "Whiteness", an extremely successful ideological construction of modernist colonisation, is by definition a construction of power: Whites as the privileged group take their identity as the nonn and the standard by which other groups are measured. As the new South Africa moves towards a more equitable multicultural society, Whites are experiencing a sudden loss of privilege. Different narratives are currently being constructed within the society about what it means to be White in the new dispensation. These narratives position Whites differently in relation to the past, and to Africa and Africans, and have varying potential for building a multicultural future. From the perspective of comparative social analysis, the current South African experience of "whiteness" problematises the way in which "whiteness" is currently theorised in Euro-America. An awareness of the need to address "whiteness" within the South African context, however, is still embryonic.