COM 2011 Volume 16

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http://hdl.handle.net/11660/2530

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Browsing COM 2011 Volume 16 by Subject "Local government"

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    The 2011 local elections campaigns in the Tlokwe Municipality, North-West Province: enhancing participatory governance?
    (Department of Communication Science, University of the Free State, 2011) Fourie, Lynnette
    The South African Local Government Municipal Systems Act (Act 32 of 2000) requires participatory governance. Although this Act is not concerned with electoral participation in the first instance, it is argued that it also sets the tone for electoral communication. In the spirit of participatory governance it could be expected of political parties to inform the electorate about issues relevant to local government, stimulate debate, motivate voters to participate in the elections and promote democratic values. Against this background, this article endeavours to investigate to what extent the campaigns of political parties in the 2011 local elections displayed the context of local developmental government and enhanced participatory governance. A qualitative content analysis was done of the election material (manifestos, posters, television advertisements and pamphlets) of the ANC, DA, FF+ and Cope in the Tlokwe Municipality. It was found that all the parties adhered to the spirit of and actively promoted local developmental government in their manifestos, although they did so to a lesser extent in the more popular media (posters, television advertisements and pamphlets). It was concluded that these messages were not harmful to the sustainability of local developmental democracy.
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    All politics is local: suggestions for an editorial policy on political news for community media
    (Department of Communication, University of Free State, 2011) Marais, Willemien; Linström, Margaret
    In South Africa, the three spheres of government perform distinct functions in terms of the Constitution. By spreading the responsibilities of government across national, provincial and local structures, the Constitution ensures that government does not become too far removed from citizens. If local government is the closest level of interaction for citizens, then media at community level provide the link for that interaction. It is against this backdrop that this article views the quote widely attributed to American congressman Tip O'Neil: All politics is local. Political news has social importance for virtually everyone (Gelman 2011). On the flip side of the coin, people are what matter in terms of community media (Lauterer 1995: 9). This implies that even at grassroots level, media should have an editorial policy on political reporting if they want their editorial content to be relevant to the community they are serving. This loyalty to the needs of the community is the essence of media at grassroots level (Milne, Rau, Du Toit & Mdlongwa 2006: 3-4). This article reports on a qualitative content analysis of the existing editorial policies of community radio stations and newspapers in the Mangaung area in the Free State. Based on these findings, suggestions are made for a framework to draw up an editorial policy on political news for community media.