AA 2010 Volume 42 Issue 2

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http://hdl.handle.net/11660/2490

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Browsing AA 2010 Volume 42 Issue 2 by Subject "Consumers"

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    Country-of-origin product image and willingness to purchase vitamin supplements
    (University of the Free State, 2010) Petzer, Danie; Mostert, Pierre
    English: This article investigates the country-of-origin (COO) product image consumers hold with regard to vitamins which they perceive to originate from different countries as well as their willingness to purchase vitamins that originate from these countries. Results indicate that respondents consider the COO product image of vitamins originating from South Africa and USA equally favourably, but more favourably than Chinese vitamins. Respondents are also more willing to buy vitamins originating from South Africa than those originating from USA or China. The study also found moderate to strong correlations between the COO product image and the willingness of respondents to purchase vitamins originating from each country.
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    ItemOpen Access
    Should puffery advertising in South Africa be banned? An interdisciplinary analysis
    (University of the Free State, 2010) De Wet, Francois; Marais, Martin; Human, Debbie
    English: Advertising is employed to influence consumer decision-making by informing, persuading and reminding. Legal persuasive advertising is referred to as puffery (praise for a product by means of subjective opinions, superlatives, or exaggerations, vaguely and generally stating no specific facts). This article addresses the question whether, considering the legal, regulatory and potential welfare losses perspective, puffery in South Africa should not be banned. The article concludes that outlawing puffery would harm the self-regulating nature of the marketing industry in South Africa. It is suggested that firms re-visit their ethical standards and policies; re-commit to the societal marketing paradigm and all it entails, and re-align to the spirit of creativity and the Advertising Standards Authority Code of Practice.