COM 2012 Special Edition

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Open Access
Effective and empowering communication as an aspect of the training and development of principals
(Department of Communication Science, University of the Free State, 2012) Moloi, K. C.; Grobler, B.; Van der walt, J. K.; Potgieter, F. J.; Wolhuter, C. C.
A school manager (principal, administrator, leader) should be keenly aware of the power relations and structures in a school, and also able to apply several communication skills effectively in a range of management contexts for the school to prosper. This article reports on a theoretical investigation into effective communication as well as an empirical study of educators’ views regarding the effectiveness of the communication skills of their school principals. The findings are of such a nature that principals should consider applying a similar survey instrument among their staff and other parties involved in their schools to helping them gauge the effectiveness of their communication skills. It is also recommended that principals consider the use of certain types of social media in their communication with other stakeholder parties.