AA 2005 Supplementum 1

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Browsing AA 2005 Supplementum 1 by Author "Pauwels, Luc"

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    Elements and principles of a strategic communication approach to health promotion in a multicultural context
    (University of the Free State, 2005) Pauwels, Luc
    English: Health communication projects are a key instrument in disease prevention and alleviation, as well as in health promotion and education in a broader sense, but only to the extent that such efforts are grounded in a thorough understanding of the general context of the health issue concerned and if developed in concert with other instruments and aspects of health care. Such a complex undertaking calls for a strategic and integrated approach involving many different types of expertise and research. This article briefly introduces a broad model for strategic health communication planning that is firmly grounded in the issue of health care at large. The focus then narrows to a discussion of certain aspects of health communication planning in a multicultural environment. To this end, some concrete suggestions are provided to assist policymakers, fieldworkers and researchers in evaluating or setting up effective communications in a health context.
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    Posters, billboards and grassroots media relating to TB and AIDS in the Free State and Lesotho
    (University of the Free State, 2005) Pauwels, Luc
    English: This contribution examines the TB- and HIV/AIDS-related health promotion materials currently in use in the Free State (South Africa) and in Lesotho. It first considers the cultural implications of choosing various visual and verbal design elements in a health-related message. It then analyses a number of health promotion posters on the basis of research findings and the general principles of message design in a multicultural context. Finally, a visual essay approach is taken, commenting on the roadside billboards and alternative health promotion media encountered in the Free State and Lesotho.